💳 Billing and subscription

Plans, add-ons, invoices, failed payments and cancellation. Everything below is managed by owners and admins from Workspace → Billing. For plan prices and limits, see the pricing page.

Starting on Free

Every new store opens on the Free plan, with no credit card and no trial period: it includes 3 AI generations offered once (they do not come back each month), then AI credit packs. When you choose a paid plan, your store switches to it as soon as Stripe confirms the payment.

Plans and billing cycles

Subscriptions are billed in EUR via Stripe, monthly (prices excl. VAT), without commitment or with a 6, 12 or 24-month commitment at −15 / −25 / −35 %. You can move up a plan at any time (prorated); moving down or cancelling waits for the end of the commitment, and a commitment stops at its end (no automatic renewal, the store returns to Free) (exact prices and per-plan limits on the pricing page). Plans: Free, Essentiel (€59), Pro (€129), Business (€249) per month excl. VAT. API and webhook access is a plan feature included from the Pro plan up (see API and Webhooks).

Your first paid subscription goes through Stripe Checkout; card details are stored by Stripe only.

Changing plan

Upgrade (new plan more expensive): applied immediately. Stripe swaps the subscription with proration — the prorated difference is billed right away and you get the new plan's features instantly. If the immediate charge cannot be completed (card declined, 3-D Secure), the change stays pending until you finalize the payment.
Downgrade (new plan cheaper): scheduled for the end of the current period. You keep your current plan until the next renewal date, then switch automatically. No refund is issued for the current period. The pending downgrade is shown in Billing and you can cancel it at any time before it takes effect (Cancel downgrade).

Add-ons

Two add-ons can be enabled on any plan, from the Add-ons panel in Billing. They are billed as separate line items on your Stripe subscription, with automatic proration on the next invoice:

White-label — removes the "Powered by PrintWearAI" mention from your hosted page and widget.
Custom domain — serve the configurator from your own subdomain (e.g. configurator.yourshop.com), SSL included. Enter the domain when enabling the add-on.

If you have no active Stripe subscription yet (e.g. still on Free), the add-on is recorded and billed at your next Checkout. If your subscription is cancelled, add-ons are automatically disabled at the end of the period. Pro and Business already include white-label and custom domain (never billed twice) — check the pricing page.

You can also buy one-off AI credit packs from Billing (+ AI credits); packs of 10 / 50 / 200 designs = €39 / €149 / €499 excl. VAT; purchased credits never expire. See AI credits.

Invoices

The Billing page lists your latest invoices with issue date, total amount, and status (paid / overdue / pending). Each invoice has a sequential, gap-free number (format PWA-YYYY-NNNNNN, EU compliance) and can be opened in the browser or downloaded as PDF. Use Manage my card / invoices to open the Stripe Customer Portal and update your payment method.

EU VAT: enter your intra-community VAT number in Billing. It is validated against VIES (European Commission); once valid, B2B reverse charge (Article 196, Directive 2006/112/EC) applies to your next invoice.

Failed payments (dunning)

When a subscription payment fails:

Your account status becomes past due and a banner appears in Billing. Stripe retries the charge automatically; you receive an email at each attempt, with the date of the next retry.
After 4 failed attempts, the account is suspended.
To fix it, update your card via the banner (Stripe Customer Portal). As soon as the invoice is paid, the account is reactivated automatically.

Cancelling your subscription

Cancellation is done from Billing (Cancel) in three steps: pick a reason, review what you lose, then confirm by typing your brand slug exactly. Then:

The subscription is set to cancel at the end of the current period — you keep full access until then (no immediate cut-off, no refund).
You can change your mind at any time before the period ends with Resume subscription.
When the cancellation takes effect, your account switches to the Free plan (your data and account are kept, Free-plan quotas apply) and the white-label / custom-domain add-ons are disabled.